Baskin Robbins Ice Cream Franchise

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Baskin Robbins

Introduction:

Baskin-Robbins is a global chain of ice cream parlours founded by Burt Baskin and
Irv Robbins in 1953. Baskin-Robbins is part of the Dunkin’ Brands Inc. family of
companies. It claims to be the world’s largest ice-cream franchises with more than
7,000 locations in 50 countries.

In India, Baskin Robbins is the largest Ice cream retail chain in the country
with over 725 + stores.

Vision, Mission & Objectives:

Vision

 “The BEST PREMIUM ICE CREAM PLAYER”

Mission

 “We exist to thrill customers, define and lead multi-branding, enrich
stakeholder, and build powerful brand image”

Objectives

 Creating Brand awareness

 Establishing BR outlets everywhere.

 Providing better value to stakeholders.

Becoming a Franchisee:

Following are the details before you buy a franchise of Baskin Robbins in India:

• For a typical food court model space requirement is (200 sqft. – 400 sqft.).
• You can open the franchise in India with investment of approx. Rs 10 to 20 lacs.
• Anticipated percentage return on investment is 35 %.
• Likely payback period of capital for a unit franchise 2-3 Years.
• Franchise term is for 5 years.

Segmentation & Targeting:

Segmentation

• Demographic

– All age group
– Higher middle & high income group

• Geographic

You can open this ice cream franchise in

– Malls
– High foot traffic area

Targeting

– Higher middle & higher income group

Distribution & Suppliers:

Distribution

 Baskins Robbins engages master franchise & unit franchises

Suppliers

 Selected number of suppliers to maintain quality standards

Key success factors:

The ice cream franchise Baskin Robbins has the following factors for being successful:

 Innovations & New flavors
 Brand Image
 Quality control & customer service
 Global presence
 Excellent distribution network

 

We, at Franchise Batao, provide various business opportunities in various sectors like food and beveragehealth & fitnessautomobileeducation, entertainment, fashion and many more.

So if You are Looking to open the Franchise in India then You can call us at 7827719099 or write to us at franchisebatao@gmail.com

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